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from https://williechiu40.wordpress.com/2017/01/30/why-keep-using-wordpress-if-youre-not-a-fan/ Often beginner users ask us what are WordPress plugins and how do they work? Plugins are an important part of the WordPress ecosystem, and they are essential for building great websites using WordPress. In this beginners guide, we will explain what are WordPress plugins and how do they work? What Are WordPress Plugins?WordPress plugins are apps that allow you to add new features and functionality to your WordPress website. Exactly the same way as apps do for your smartphone. There are more than 48,000 free plugins available right now on the WordPress.org plugin directory. Thousands more are available from third-party websites like Github. On top of that, there are also thousands of premium WordPress plugins that are sold by individual developers and companies like ourselves. In 2003, WordPress started as a simple tool to help you start a blog. Over the years, it has evolved into a powerful content management system and application framework, thanks primarily to plugins. What Can WordPress Plugins Do?WordPress plugins are small software apps that integrate and run on top of the WordPress software. This allows you to create almost any kind of website with WordPress (not just blogs). For example, you can:
There is a popular saying in the WordPress community, “There is a plugin for that”. No matter what you are trying to do on your WordPress site, it’s possible. If the feature is not available in default WordPress, then there is certainly a plugin available for that. There are WordPress plugins to improve SEO, boost performance, add contact forms, social media buttons, create galleries, and so much more. Plugins can be small and offer just one tiny little feature (like adding an image to sidebar). Or they can also be quite large and act as their own platform as well (Example: WordPress eCommerce plugins or WordPress membership plugins). More feature rich plugins can have their own addon plugins to extend them just like you would extend WordPress. How WordPress Plugins Work?WordPress is written in a way so that other developers can add their own code into it. The WordPress plugin API offers a robust set of hooks and filters which allow developers to modify existing WordPress functionality or add new functionality. WordPress also allows developers to store data in the WordPress database. Plugins can utilize WordPress content types, taxonomies, and custom fields which allow users to store different types of content not just post and pages. Each WordPress plugin installed on your site is registered in your WordPress database. You can activate and deactivate them at any time you want. Upon each visit, WordPress connects to the database, loads the core software, and then loads your active plugins. All this code is processed on your server and then sent to user’s browser. How to Find WordPress Plugins and Install Them?You can find free WordPress plugins by visiting WordPress.org plugin directory or you can also find them directly from your WordPress admin area. Simply head over to Plugins » Add New page and search by typing plugin name or functionality you want to add. WordPress will search the plugin directory and display the available plugins in a list. You need to review the results, and click on the install now button next to the plugin you want to install. However, search results inside the WordPress admin area are not always helpful because they are limited to free plugins only. Most beginners find it difficult to decide which plugin is best for the job. Another approach is to look for plugin recommendations and tutorials on sites like WPBeginner.com. We have a WordPress plugins section where you can find the best WordPress plugins that we have thoroughly tested and reviewed. You can also find WordPress plugins in our editor’s pick of the best WordPress plugins for business websites or checkout the plugins we are using on our website in the WPBeginner’s Blueprint. More FAQs About WordPress PluginsI cannot see or install plugins on my WordPress blog? Most probably you are using WordPress.com. You can only install WordPress plugins on self-hosted WordPress.org websites. See our guide on the difference between self hosted WordPress.org vs free WordPress.com blog. How many WordPress plugins are too many? A common misconception among users is that too many plugins can slow down their website. It is NEVER too many plugins that are slowing down your site. It is always poorly coded plugins that degrade performance. For details see our guide on How many WordPress plugins should you install?. Should I install plugins not tested with my WordPress version? Sometimes authors of free plugins do not update their plugin files on each new WordPress release. Simply because if it works, then they don’t feel the need to update it. For more on this topic, see our article on installing plugins not tested with your WordPress version. How to choose between free vs paid plugins? There are thousands of free plugins and there is a good chance that you can find a free plugin offering the same functionality as a paid plugin. If it works good for you, then use it. Please keep in mind that free plugins are offered as they are, with no warranties, and no promise of support. Plugin author can stop working on a plugin at anytime they want. If you feel you will be needing lots of support, and you want regular updates, then paid plugins do a much better job at it. We use a combination of both free and paid plugins on all our websites. How do I get support for free WordPress plugins? Free WordPress plugins are offered without the promise of support. However, most good plugins offer limited free support for their plugins through the official WordPress support forums. Simply visit the plugin page and click on the support tab to post your question. For more on this topic, we recommend you take a look at our guide on how to properly ask for WordPress support and get it. We hope this article helped you understand what are WordPress plugins and how do they work. You may also want to see our beginner’s guide on how to choose the best WordPress plugin. If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook. The post What Are WordPress Plugins? And How Do They Work? appeared first on WPBeginner. from http://www.wpbeginner.com/beginners-guide/what-are-wordpress-plugins-how-do-they-work/ Every marketer and small business owner knows how much time and effort goes into a piece of content. It isn’t just writing a blog post—it is coming up with the idea, researching, developing, linking, keyword optimizing, and finally posting and promoting even after the article is live. Coming up with a theme alone can be challenging, so why not get five or even ten pieces of content out of a single idea? Content repurposing, which is ultimately using one idea or piece of content to make several different content pieces, is really the hidden gem of online marketing. Not only is this kind of content generation great for SEO, but it is also extremely valuable for online businesses looking to make the most of their marketing efforts. Once they spend time and effort developing a piece of content, they can use it as a launching point for other types of content that can be easily generated. WordStream points out that content repurposing does not just mean making the most of your efforts in content development, but also in helping you reach a new audience and bringing back content-favorites and successes. Let’s look a those two aspects a little more closely:
Turning Text into Something New & DifferentAs mentioned above, you can begin to repurpose content as soon as you post it to your blog, or use something you posed a while back that gained a lot of attention. They key is not necessarily what content you choose to repurpose, as much as it is about turning it in to something new and different. Here are just some of the ways that you can turn text blog content into something different: PDF How-To GuidesYou can take excising blog content and turn it in to a downloadable how-to guide for your clients. These PDF guides can be more than just text, you can incorporate visually appealing details to take concepts and present them in a new, tangible, and understandable way. Make a VideoYouTube and Vimeo have become extremely popular platforms for hosting videos online. One of the most productive ways to repurpose content is actually turning your blog post into a video. If you turn your content into a 3-5 minute script, you are set up nicely for an instructional video that repurposes content you’ve already created! Say you already have 20 or even 50 blog posts written, you are nicely set up for an entire YouTube channel. Since many people prefer watching videos to reading content, you are also setting yourself up for an expanded audience. Visual Presentation SlidesUsing a platform like SlideShare (popular with LinkedIn and other social media sharing sites) you can use you content as a starting point for visual presentations. Turning your content into this specific format can allow people to take in the information at their own pace in a visually appealing way. Create an InfographicInfographics have really become the trend in marketing visuals for a reason—they present information in a fun, clear, and aesthetically appealing manner. You can easily create these kind of graphics based on previous blog content you’ve written. Platforms like Canva make it extremely easy to produce without a background in visual design. You can learn more about how to create awesome infographics here. Start a PodcastIf you’re feeling like there is no way that you can use one piece of content to create all of these different repurposed forms, then fortunately, you’re wrong. Why? Because people tend to have their personal preferences for how they like to take in new information! For example, many really enjoy listening to podcasts over reading or watching a video. Not only that, it is a great way to get your content shared. You can submit your recorded podcast to the following sources to get even more exposures and shares:
Host an Interactive WebinarHaving a live audience to share your information with is the trend at the moment (think Facebook Live or SnapChat stories). Webinars can be promoted to your email-marketing list, social media channels, and can get a lot of attention depending on the kind of information you are providing. Try to use content that would be most informative and make the biggest impact with you audience. Remember that you will have to create a visual and auditory presentation to share, and although it is live, you will want to have it planned out well in advance. The key to webinars is getting a large active audience, so you will have to do some promoting well in advance and up to the very last minute to achieve the best results. The TakeawayThere are so many ways to repurpose content and this list is by no means exhaustive—you can get as creative as you want! The important thing to remember is that repurposing content is a hidden gem in marketing because it takes your hard work and efforts to the next level, and you are able tog et much more reward out of your research and preparation. Each piece of content is going to have different potential—some may be able to be repurposed seven different ways, while you may only get three out of another. This practice is extremely valuable for marketing efforts, and ultimately SEO and best-content practices! Do you have any other ways that you have repurposed content? Let us know in the comments section below! Amanda DiSilvestro is a writer for HigherVisibility, a full service SEO agency, and a contributor to SEW. You can connect with Amanda on Twitter and LinkedIn. from https://searchenginewatch.com/2017/01/30/content-repurposing-is-your-hidden-online-marketing-gem/ Watch video on YouTube here: https://youtu.be/kEHIPCtuaYk from https://williechiu40.wordpress.com/2017/01/30/script-engage-2-0-review/
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AuthorHi, I am Sheila. I am 27 years old living with my family in Cedar Rapids, IA. I am a Social Media Marketer. Currently attached with a marketing firm. My hobbies are swimming and beach volleyball. Archives
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