from https://williechiu40.wordpress.com/2016/11/28/5-tips-to-prepare-for-the-next-cyber-monday/
from https://williechiu40.wordpress.com/2016/11/28/create-a-delayed-admin-notice-in-your-free-plugins/ Recently, one of our readers asked if it was possible to change the custom post type permalink structure in WordPress. By default, you can change the permalink structure of WordPress posts, but not custom post types. In this article, we will show you how to change custom post type permalinks in WordPress. Why Change Custom Post Type Permalinks in WordPress?WordPress uses SEO friendly URL structure which makes your WordPress URLs readable and search engine friendly. These SEO friendly URLs are called permalinks. You can customize permalinks by visiting Settings » Permalinks page. However, you will notice that you can only change permalink structure for blog posts. If you are using custom post types or custom taxonomies on your website, then WordPress will use default permalink structure for those. For example, if you have a custom post type called ‘Movies’, then its URL structure will look like this:
If your custom post type has archives enabled, then the archive page URL will look like this:
This URL scheme is quite SEO friendly and in most cases you don’t need to change it. However, sometimes you may want to customize it to meet your own needs. Having said that, let’s see how you can easily customize custom post type permalink structure in WordPress. Changing Custom Post Type Permalinks in WordPressFirst thing you need to do is install and activate the Custom Post Type Permalinks plugin. For more details, see our step by step guide on how to install a WordPress plugin. Upon activation, you need to visit Settings » Permalinks page and scroll down to ‘Permalink Settings for Custom Post Types’ section. Here you can change the permalink structure of single items in your custom post type. You can use all the standard WordPress permalink tags. For a complete list of available tags, see our article on using SEO friendly URL structure in WordPress. Let’s assume that you want to use post ID instead of post name in the URL. In that case all you need to do is add this tag:
Notice the trailing slashes at the beginning and end of the tag. These trailing slashes are the separators, and without them your permalinks will not work. Don’t forget to click on the save changes button to store your settings. Now the permalinks for a single item in your custom post type will look like this:
The number in the URL will be the numeric ID of the post in your WordPress database. Let’s take a look at another example. Let’s say you want to add /year/ before the post name in URL. In that case, you will use these tags:
Click on the save changes button to update your permalinks. Now the single item permalink for your custom post type will look like this:
So far so good. Now let’s try another example. Let’s assume that you are using a custom taxonomy called ‘genre’ with your custom post type ‘movies’ and you want to add the custom taxonomy term into the URL. In that case, you will use these tags:
In this example, genre is the slug of our custom taxonomy. Click on the save changes button to update your permalinks. Now the single item permalink for your custom post type will look like this:
That’s all, we hope this article helped you learn how to easily change custom post type permalinks in WordPress. You may also want to see our list of 12 most useful WordPress custom post types tutorials. If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook. The post How to Change Custom Post Type Permalinks in WordPress appeared first on WPBeginner. from http://www.wpbeginner.com/plugins/how-to-change-custom-post-type-permalinks-in-wordpress/
from https://williechiu40.wordpress.com/2016/11/28/a-deeper-look-into-the-wordpress-text-editor/ In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them. What is an exact match domain (EMD)?An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com. The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP). But as you’ll learn, even if this works in the short term, you’ll still want to avoid doing it. What’s the problem with EMDs?First of all, it’s the surest sign of a spammy website if its URL exactly matches a search term. Just think of all those ‘watch movies for free’ websites that proliferate SERPs when you search for that phrase. Even if you remove the word ‘free’ and search for ‘watch movies online’, the SERP is a wild west town full of unsavoury characters. You have to scroll halfway down the page before you get to legitimate streaming companies like Crackle or Hulu. And Netflix barely makes a dent. Most domains from legitimate companies will take its name from the brand name itself, with perhaps a single keyword they may hope to rank for. As long as its in the brand name. To use Graham Charlton’s example: glassesdirect.com. EMDs have been long thought of as having an unfair advantage. As opposed to websites that rise to the top of Google through quality content, solid architecture, trusted backlinks and assorted other white hat best practices, Exact Match Domains can just rise to the top by shoe-horning in a few tasty keywords. Bill Slawski wrote in 2011:
It’s basically unfair to the legitimate companies, and risky for the user. A paid-for film streaming service offering the best possible user experience and security is surely preferable to one that will download malware to your hard-drive and take you through all sorts of unsavoury black hat practices. But as you can see from the examples above, Google hasn’t quite got it right just yet. What is Google doing about EMDs?In 2012, Google’s then Head of Webspam Matt Cutts announced an algorithm change meant to reduce the amount of low quality exact match domains in search results. Cutts also tweeted, “New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.” However things went a bit quiet on the EMD front post 2012, until this past weekend when Search Engine Roundtable reported a few interesting tweets sent Google’s Gary Illyes on Friday. It seems Illyes is on the hunt for spammy EMDs once again…
And is asking for assistance too…
How do I stay on the right side of Google?There are plenty of examples of EMDs that manage to stay high on the SERPs without fear of penalty – cheapflights.com being one of the more high profile examples. It does this by being a legitimate non-spammy operation. And that’s really all you need to worry about. As Illyes also stated on Friday…
If you’re a low quality site, with an EMD and you’re engaging in spammy tactics – then you should definitely worry. If you’re a solid, genuine business that just happens to have a brand name that also looks like an exact match domain, but is otherwise a bastion of trustworthy internet practices – then you should be fine. from https://searchenginewatch.com/2016/11/28/what-is-an-exact-match-domain-emd-and-why-does-google-want-to-punish-them/ The regional press still carries great importance. Wrongly maligned in some quarters, the stats almost speak for themselves. The 1,000 local newspapers and 1,700 associated websites across the UK attract a whopping 97 million users every month. Studies show that regional news outlets are the most trusted and attract the most effective response to adverts too. Yet let’s not beat around the bush, the regional press is also facing up to huge challenges. The fall of classified advertising and the growth of online news – free and convenient to access – has resulted in a dangerous drop in revenues and a significant fall in the number of people reading print editions. Big titles have seen the number of people paying for a copy halve in less than a decade. Large publishers such as Johnston Press no longer report their sales figures and many choose to focus on their total audience. Those twin pressures have led to some pretty drastic action. If you’ve got an interest in journalism then feel free to depress yourself by reading the NUJ’s ‘roll call of newspaper closures and job losses’ to take a look at some of the more recent cuts. Thousands of people have left local newspapers and hundreds of titles now cease to exist. The industry has achieved great reach online but, if we’re honest, no-one has definitively found a way to make enough money from this. That search continues. So, what does this all mean for the world of marketing? Well, only a fool would ignore the importance of the regional press. Unsurprisingly, people still want to know about the roads, schools, courts, shops and – above all else – people around them. The ‘content’ carries a big interest, the method of delivery is still in the process of evolving. But there’s another thing that should be considered. The challenges outlined above and cost-cutting measures that these have sparked have drastically changed the way the regional press now looks. By failing to keep up with the latest developments you risk misunderstanding the way papers now work and missing out on the chance to pitch your PR efforts in the right way. So, what’s different? Group editorsLet’s start at the top by looking at editors. It used to be the case that every title had its own editor, but this is no longer the case. Over recent years, groups of titles have been clustered together into regional groups. This has left group editors in charge of a long list of titles. This has two meanings for people in PR. Firstly, the editor for the title you are pitching to may well not be the person who runs the news operation there on a day-to-day basis. Secondly, with a long list of titles to manage, editors may well not be the people to contact or approach with pitches. You might well get lost amid hundreds of emails in their swamped inbox. Equally, get in their good books and you might be able to get your content to run across a number of titles. The emergence of group editors has been accompanied by new editorial structures that also need to be better understood. In Johnston Press, this change has been known as the ‘newsroom of the future’. In simple terms this has meant that multiple titles have had their staff grouped into teams. Instead of every reporter covering news in their own right, this model sees one team cover the entertainment, community and feature material for all of the titles in the group and another team looking at the news. Again, this splitting of roles is significant when it comes to knowing who to contact. It has always been important to try to land on the right person at the right time when sending a press release and by understanding who you are contacting and their exact remit you can get this right. In short then, each title might not have its own editor and each reporter may not work for a single title. PhotographersMany regional newspapers no longer employ photographers. These roles have diminished significantly during the cuts of recent years. Instead, they now rely on a mixture of freelance photographers – often the people they used to employ – images taken by reporters on smartphones and pictures submitted by members of the public. Images are just as important as ever, however. Every web story needs an image to accompany it, after all, so there is still a big demand for pictures. For people in marketing, I think this makes it even more important to send a picture alongside a press release. In the past, a staff photographer might have been sent out to cover something in a press release you’d send. Yet now, it’s unlikely that an editor would sanction freelance spending – which is saved for sporting events and major news stories – for anything you’ll send. That might mean you need to source your own images or maybe even attend an event you’re promoting armed with a camera. Providing a quality image will help your pitch and is more important than ever. Web deadlinesIt used to be the case that regional papers were split into ‘weeklies’ and ‘dailies’. PR people could then get used to the deadlines surrounding these – either the time of the day or day of the week the title was ‘off stone’. This information isn’t relevant for people in digital marketing. Pretty much every regional news outlet should now be seen as a daily operation online. Every title will have its own targets for the number of stories it has to upload each day and will look to ensure it is pushing out fresh material in the morning, at lunch time and in the evenings. In many ways, this helps people in PR. There is a constant demand to feed the 24/7 news cycle – even at relatively small titles – and to have things to push out to social channels. Good, well-written content that can quickly be turned around and uploaded is worth its weight in gold. Provide it and you’ll earn yourself a good reputation with a journalist. VideoWithin those web targets, journalists will be expected to produce some form of video content. One third of all online activity is spent watching video and the regional press, like everyone else, wants to capitalise on this by offering video to its readers. Marketers should explore ways in which they can add video content to their PR pitches and need to be aware that the regional press might well appreciate this. Receiving a nicely edited, interesting video could save a reporter an awful lot of time and effort – earning you plenty of brownie points and even more exposure for your brand. WorkloadSpeaking of which, it’s important to remember that reporters working in the regional press probably have a lot on their plate. Ex-Derby Telegraph and Leicester Mercury editor Keith Perch says some local newspapers have lost up to 80% of their staff in the last 10 years. He presented evidence on the state of the industry to the House of Lords and told the Press Gazette how one paper went from 140 journalists in 2006 to 36 in 2016. He said that his former paper, the Derby Telegraph, went from 120 to 32 journalists in the same period. That means that journalists have had to be selective. These smaller teams will still have to produce a print edition and maintain web targets, and we’ve already seen that reporters now often have to double as photographers. There’s no denying that this can result in a pressured environment and might mean fewer events can be covered in person. From a marketing perspective, this means that it is important to present material that isn’t incomplete. By presenting a comprehensive package of quotes, pictures and maybe even video you’ll ease the journalist’s workload. You might need to attend a client’s event yourself and provide material that ensures it receives coverage. If you’re prepared to put the effort in, it will bear fruit. It’s important to present information that is as relevant as possible for the title in question. If you’ve got local stats or a particular angle that works for one specific title, flag this up as clearly as possible. Don’t leave someone else to have to wade through a ton of data to find what they need. This, as I’ve written before, is one of the reasons why a journalist might well say no to you. Sub editors – the wise figures in the newsroom that ensured quality control – have largely disappeared too, meaning it’s more important than ever to be ‘right first time’. If you can assist a reporter with this, by providing clean copy that needs little or no changes, you’ll prove popular. Physical premisesMany newspaper offices have closed down in recent years. Some have simply moved to a smaller (and less expensive) location, often with no reception area to welcome members of the public. Meanwhile, others no longer have a physical building at all, with reporters now working from home or even libraries. Again, it’s worth bearing this mind, especially if you’re trying to set up an interview between a contact and a reporter or even if you just want to get hold of a journalist. Bear in mind too that many of these changes have only happened in the last couple of years and, as a result, the contact details on the paper’s site might well not be up to date. HyperlocalsOne result of the changes in the regional press is that a number of fresh news outlets have sprung up. Hyperlocal websites and papers have been set up across the country, often – as this example in Lincolnshire shows – by the people who have left jobs with traditional publishers as cuts have been made. The fact that many of these are set up by trained and experienced journalists means that many have already been able to quickly establish themselves as trusted news outlets in their own right. For people in marketing, this is another reason to update the old contacts book. These hyperlocals offer another PR opportunity and shouldn’t be overlooked. A changing pictureThere have, then, been a lot of changes in the regional press in recent years. By understanding these you’ll be better placed to get your material used by this important outlet. Bear in mind too that the change is not yet finished – with interesting developments that may see a closer tie-up between the BBC and the regional press. For now, here are seven lessons to take on board to help improve your relations with the local press:
from https://searchenginewatch.com/2016/11/28/off-page-pr-everything-you-need-to-know-about-changes-to-the-local-press/
from https://williechiu40.wordpress.com/2016/11/28/how-to-change-the-order-of-posts-within-the-loop-in-wordpress/
from https://williechiu40.wordpress.com/2016/11/28/how-to-tell-if-a-site-is-powered-by-wordpress/
from https://williechiu40.wordpress.com/2016/11/28/9-simple-tweaks-to-speed-up-woocommerce-for-digital-downloads/ |
AuthorHi, I am Sheila. I am 27 years old living with my family in Cedar Rapids, IA. I am a Social Media Marketer. Currently attached with a marketing firm. My hobbies are swimming and beach volleyball. Archives
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